We approach forecasting by starting with your customer retention rates and splitting out your returning shoppers from your expected new-to-brand shoppers. No gimmicks. We just dig into who has been buying from your site and calculate their likelihood to shop again. eCommerce Forecasting We approach forecasting by starting with your customer retention rates and splitting out your returning shoppers from your expected new-to-brand shoppers. No gimmicks. We just dig into who has been buying from your site and calculate their likelihood to shop again. Previous Next

Creative Evaluation Effectiveness in DSP ad creative is nuanced. Best practice is typically to use auto-generated content when serving on the Amazon domain. However, all brands have different needs, so letting the data inform is the best approach here. Promotion Planning Pairing DSP ads with promotional events like lightning deals and tentpole events like Prime Day can be a powerful combination. Conversely, it is important to ensure that your ads are not subsidizing the purchases of your core audience. Remarketing & Retention We need to ensure that all of your campaigns are working together towards the common goal of converting new customers into buyers, and existing customers into subscribers (if applicable) and/or brand loyalists. Amazon Marketing Cloud DSP ads often do not get the credit they deserve. Last click attribution modeling gives all of the credit to the last ad, which is typically a search ad. AMC allows us to disperse credit to all impressions across the funnel. Campaign Structure First, we examine the structure of the campaigns to ensure that a full marketing funnel is created that not only drives awareness with a target audience, but also moves shoppers towards conversion. Streaming TV (CTV/OTT) Amazon's DSP allows advertisers to book streaming TV media, using the same targeting for their banner ads. STV can be incredibly powerful, but is generally un-clickable, so pairing it with properly-timed clickable content is key. Targeting Analysis Starting with a deep dive of search term reports, we create thorough reporting that examines branded vs. non-branded terms, competitor ASIN targeting, ad location, and frequency. Finally, we ensure keyword harvesting is effective. Day Parting The competitiveness of Amazon Advertising search terms and ASIN targets varies throughout the day. With the availability of Amazon Stream data, we can understand when the optimal times are to serve ads. Organic Rank A key component of designing an Amazon strategy that grows your business through new customers, is understanding where your products rank organically. Together, we make a plan to win certain terms that are essential to the category. Share of Voice Identifying the ideal share of voice (SOV) on a search results page is crucial to successfully converting new customers. Brands must secure the right amount of SOV of viewable placements, combining organic and ads, to drive sales. Creative Evaluation Sponsored Brands and Sponsored Display offer increasingly more opportunity to communicate with imagery. Exploring the data and setting up a framework for testing can unlock valuable insights for new creative production. Amazon Marketing Cloud Shoppers rarely convert when they only see a single impression from your brand. Seeking the ideal multimedia approach to show the right frequency of ads will ensure the most optimal advertising strategy. Contact Us Interested? Click the orange button to request a free consultation. Or, email jdodge@thehorseconsulting.com Amazon Advertising Audit Amazon Advertising is still a nascent platform, which means it is difficult to find experienced individuals to manage and optimize your campaigns. Demand for Amazon Advertising talent simply outpaced supply. Work with Jeremy Dodge to refine your brand's internal process for optimizing your investment, and tap into his nine years of experience growing brands with the platform. Learn to report on incrementality so you can unlock your highest growth potential and acquire new customers on Amazon. Unrivaled Experience Jeremy has been working with Amazon Advertising since it's inception in 2014, and has been an early adopter and/or beta tester for many of the ads we use today. He has managed strategies on his own as well as through agency partners. ​ Rest assured that your Amazon investments will be optimized by the best in the industry Amazon Advertising Console Sponsored search (formerly known as AMS) is the part of your Amazon Advertising strategy where you bid on placements on the Amazon website and mobile app. Ads are known as Sponsored Products , Sponsored Brands, and Sponsored Display. These placements will show up in search results and on product pages. The biggest question facing advertisers is whether or not their investment is incremental, meaning it gets sales that otherwise would not have happened. We ensure that your products show up in front of the right shoppers, at the right time. DSP Platform Amazon's DSP (demand side platform) launched in 2018 as an evolution from the AAP (Amazon Ad Platform). The platform forever altered the way programmatic media is used. Instead of targeting audiences based on their internet browsing behavior, DSP uses Amazon purchase history and shopping behavior. DSP is a crucial component of larger Amazon Advertising strategies, allowing brands to improve their brand awareness with highly targeted audiences. DSP allows us to make your brand top of mind for the shoppers that are in-market for your products.

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Prev Project Next Project COUNTER/FIT I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Client SOL COMPTON Year 2023 I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you. ​ This is a great space to write a long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are. Contact Us Interested? Click the orange button to request a free consultation. Or, email jdodge@thehorseconsulting.com

WE ARE DIGITAL EXPERTS READY TO TAKE YOUR COMPANY TO NEW HEIGHTS . YOU HAVE AN ESTABLISHED BUSINESS. WE CAN TURN IT INTO A SUCCESSFUL BRAND. HELLO I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Meet the Team OUR CLIENTS ARE EXCEPTIONAL Springz Late Bloomer Safe Data Marine Org. ASN Sports Morton Mobile Sol Compton 01 BRAND EXPERIENCE I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you. ​ This is a great space to write a long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are. 02 CONTENT CREATION I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you. ​ This is a great space to write a long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are. 03 USER EXPERIENCE I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.​ This is a great space to write a long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are. 04 TECH SOLUTIONS I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.​ This is a great space to write a long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are. 05 STRATEGIC PLANNING I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.​ This is a great space to write a long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are. WE DO IT ALL STUFF WE'VE WORKED ON THE NEW JX12 Branding Campaign WHO'S DAT? Ad Campaign ASN SPORTS Channel Branding COUNTER/FIT Ad Campaign OUT TO SEA Exhibition Design Contact Us Interested? Click the orange button to request a free consultation. Or, email jdodge@thehorseconsulting.com

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Prev Project Next Project LATE BLOOMER I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Client LATE BLOOMER Year 2023 I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you. ​ This is a great space to write a long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are. Contact Us Interested? Click the orange button to request a free consultation. Or, email jdodge@thehorseconsulting.com

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. THE NEW JX12 I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Client MORTON MOBILE Year 2023 I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you. ​ This is a great space to write a long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are. Prev Project Next Project Contact Us Interested? Click the orange button to request a free consultation. Or, email jdodge@thehorseconsulting.com

Past Appearances Featured Presenter Prosper Las Vegas March 2024 Measuring Incrementality on Amazon Prosper NYC August 2023 Panel Speaker Speaker Jeremy Dodge at the Prosper Las Vegas show, March 2024 Panelists Jeremy Dodge (founder and CEO of the Horse Consulting), Emery Robbins (Director of Ecommerce Marketplaces, Love Pop) and Matt Snyder (VP of Online Retail, Vari) at the Prosper NYC show, August 2023 Podcast Guest Features “Holiday Truths & Social Paid Ad Privacy-Aggeddon!” with Jeremy Dodge Always Off Brand 00:00 / 01:04 “How Digital Marketing Should Be Measured!” with Jeremy Dodge Always Off Brand 00:00 / 01:04 “Paid Search Pro Tips & Fanny’s Are Back!” With Jeremy Dodge Always Off Brand 00:00 / 01:04

​ The Horse is a name rich with timeless metaphors that apply to the wild west of digital business. The Horse remains the epitome of an all-terrain vehicle, empowering intrepid explorers to traverse uncharted terrain and triumph in their quests. However, when the rider victoriously rides back into town, the horse takes no credit. That is how we hope to help your business. Such is our aspiration—to humbly help your business to achieve its goals. ​ We just couldn’t fathom that the world needed another commonplace agency name that plays off the same generic business jargon (MarketifyCommercely.io? Not quite our stride.). We’re actually not even that into riding horses as much as we are in awe of their ability to conquer new frontiers. That said, Jeremy is a big fan of clothing that features horses on it (and no, not the ubiquitous polo player). Our team stands ready to ride alongside you, harnessing the raw potential of your brand and galloping towards success. ​ The way people work has gone through remarkable changes in recent years. Growing a brand is no easy feat. The obstacles encountered during the journey from to your first $5 million differ significantly from those encountered when scaling the next $95 million. Committing to building a team of employees is a major decision. We like to compare it to the idea of tying the knot after just a few dates, which, as you can imagine, is not the wisest choice! When you collaborate with The Horse, we take the lead in shaping your digital growth strategies. We provide valuable insights on the optimal mix of in-house talent and the opportune moments to leverage our outstanding pool of freelancers. Think of us as fractional leaders integrated into your brand, empowering you to make the most astute decisions tailored to your unique business stage. Fractional Leadership While this website uses collective pronouns like “we” to describe what “we” do, The Horse has just one employee. This is by design. We deliberately steer away from the pursuit of building a colossal agency with a hundred staff members. Instead, our focus lies in tailoring our services to meet the unique needs of each client, eschewing a one-size-fits-all approach. Under the guidance of Jeremy Dodge, The Horse thrives on a vast network of skilled freelancers and hand-picked agency partners. By closely collaborating with our clients, Jeremy examines their present business landscape, plotting the course for the execution of strategic plans. We are in the business of helping your brand find the right support, at precisely the right time. About Jeremy Why The Horse? Our Process Jeremy’s expertise lies in fostering brand growth through strategic utilization of digital channels, with a keen focus on optimizing customer lifetime value (LTV) and minimizing customer acquisition costs (CAC). With an acute understanding of the transformative power of eCommerce, he has consistently identified disruptive opportunities within brick-and-mortar retail, positioning brands at the forefront of innovation. Jeremy's career has been shaped by his ability to recognize and capitalize on the potential for disruption in various industries. As a trailblazer, he has continuously provided brands with the coveted first-mover advantage, driving unprecedented growth and success. He passionately embraces the evolving landscape of digital commerce, understanding that staying ahead requires constant learning and adaptability. Jeremy's unwavering commitment to self-improvement and his relentless pursuit of knowledge have been instrumental in his achievements thus far. LinkedIn

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Prev Project Next Project OUT TO SEA I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Client MARINE ORG Year 2023 I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you. ​ This is a great space to write a long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are. Contact Us Interested? Click the orange button to request a free consultation. Or, email jdodge@thehorseconsulting.com

PAST WORK PLATFORM EXPERIENCE

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Prev Project Next Project ASN SPORTS I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you. Client ASN SPORTS Year 2023 I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you. ​ This is a great space to write a long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are. Contact Us Interested? Click the orange button to request a free consultation. Or, email jdodge@thehorseconsulting.com